Bluebeaks provides strategic consulting and training services in Digital Transformation, Marketing & Analytics. This includes defining the Digital Marketing Strategy and Digital Media Analytics to deliver the best results out of Digital Transformation. The Digital Transformation strategy consulting and Training Services are for brands and businesses. The Data Lab is available for businesses as well as academic institutions.

Some of the notable clients to whom Bluebeaks has provided Consulting and Training Services in areas of Digital Transformation, Marketing & Analytics are ITC, Asian Paints, National Insurance Company, CESC, ABP Group, Department of Tourism (Government of West Bengal) and Emami Group. Apart from large corporates, Bluebeaks has also assisted many mid-sized companies engaged in sectors like real estate, education, e-commerce, healthcare.

Bluebeaks also owns business ventures like Salt n Soap, an online grocery supermarket, and Medinook, an online healthcare services provider. Being a supermarket, Salt n Soap has its presence in major cities like Kolkata, Ahmedabad and Rajkot. Having pioneered the concept of “Open Analytics” in Online Retail industry, Salt n Soap provides valuable insight to consumers about the products you purchase so that you can make an informed purchase decision. Salt n Soap is constantly innovating on many more such features.  Medinook is a patient-centric, community driven healthcare. Users can interact with physicians and practitioners from diverse areas of conventional and alternate medicines through emails, text chats and video chats. Besides providing a comprehensive platform, Medinook also provides security for the patient records including prescriptions, reports, emails and chats.

Meet the CEO

Atanu Ghosh - Founder-director & CEO Bluebeaks IndiaAtanu ghosh

Atanu is an Entrepreneur, a Founder-Director and CEO, a Mentor, an Angel Investor to Start-ups and a Digital Transformation and, Digital Marketing  & Analytics Evangelist. He has a distinguished career spanning more than 25 years in IT and Consulting Industry in multiple countries.

By training, Atanu is an Electrical Engineering from Jadavpur University Kolkata India and a PGDM from IIM Bangalore India.

Atanu started his professional career as an Engineer in Tata Steel and then BHEL. Subsequently, in a career spanning over two decades, Atanu worked for PwC and IBM in Senior Execeutive capacity, providing services to various Fortune 100 clients in India, USA, UK, Europe, China and SE Asia. Some of the clients serviced by Atanu in India were Essar Steel, Arvind Mills, Titan, Ranbaxy Labs, BPCL and Tata Steel. BG-Group UK, British Petroleum (BP), Shell, Ericsson and Johnson & Johnson are some of Atanu’s global clients. As a Director with IBM, he set up SAP Practice for IBM India and IBM China.

Post his global Corporate career, Atanu promoted, founded and mentored  start-ups in the new and emerging technology areas. These start-ups have now established themselves as leading providers of their products and services. They are in the path to India-wide and global expansion.  Atanu also serves in the Board of Directors of some of the leading start-ups.

Atanu is an Adjunct/Visiting/Guest Faculty in areas of Digital Marketing & Analytics, E-Commerce & ERP in leading academic institutions of India like  IIM Calcutta, XLRI Jamshedpur, IIM Udaipur, Praxis Business School Kolkata and Calcutta Media Institute Kolkata. Atanu has been a distinguished  key note speaker and chaired panels in National and International Conferences organized by various global corporates and industry bodies. Some such conferences are SAPPHIRE, INFOCOMM, CII and Indo-American Chamber of Commerce.

Atanu Ghosh is also a Consultant and Advisor to Government organizations, companies and start-ups in areas of Digital Transformation. Digital Marketing, Digital Media and Analytics Strategy, etc.

Digital Transformation : Video Clips

Tech Talks